REMBRAND × HALLMARK

ICA Revenue Calculator

In-Content Advertising opportunity model across Hallmark's premium movie library

Select Movies

Review Data

Set CPM & Calculate

0 of 8 movie packages selected.

Q4 — Holiday Season 2 packages

Q1 — Winter/Spring 2 packages

Q2 — Spring/Summer 2 packages

Q3 — Summer/Fall 2 packages

Movie Package	Quarter	Type	Est. Imps/Title	Titles	ICA Units
Total Addressable Impressions

Set the CPM rates by content type, then calculate. ICA units are set per package in Step 2.

Premiere CPM

New original movie premieres

Library CPM

Catalogue / library titles

Total Year 1 Revenue Opportunity

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Movie Package	Type	Titles	Rev/Title	Package Total
TOTAL REVENUE OPPORTUNITY

About This Model

Revenue projections are modeled estimates for planning purposes only. Impression figures are estimated audience impressions derived from publicly reported viewership data. One viewer seeing one ICA integration moment equals one impression. Formula: (Estimated Impressions / 1,000) × CPM × ICA Units per Title. Actual revenue will depend on negotiated CPM rates, confirmed title inventory, and final impression delivery.

Hallmark Platform

Hallmark Channel is the #1 most-watched cable entertainment network among women 18+. Hallmark+ launched 2024 as the streaming platform. Holiday programming drives massive seasonal viewership spikes in Q4.

Data Sources

Hallmark Media / Hallmark Channel official press releases
Variety, Deadline, The Wrap, THR viewership reporting
Industry upfront presentations and rate card estimates

Impression Methodology

Impression figures are estimated audience impressions — not traditional ad-served impressions. Estimates are derived from publicly reported viewership data. Actual delivered impressions will vary based on title performance, seasonality, and measurement methodology.